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About Us

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At Sonoma House, our mission is to enrich the lives of all of our residents. Embracing a person-centered approach to their well-being, we strive to create a living environment that promotes better health, enhances independence and delivers dignity. We are committed to making our model of care affordable and attainable while maintaining exceptional standards of service.

Our Values

Respect: Valuing each resident and caregiver
Integrity: Holding ourselves to a higher standard
Trust: Confidence in our people and their training
Passion: A commitment to put our residents before ourselves

Our Philosophy

Our desire to rethink and reinvent assisted living informs every element of our philosophy.

  • Our residents deserve caregivers who have a passion for service.
  • A home-like living environment fosters a better quality of life.
  • Person-centered care means accepting and encouraging residents’ freedom of choice.
  • By allowing our caregivers to care for residents as they would their own family members, we create reciprocal relationships.
  • These relationships nurture a better living environment for our seniors and a better working environment for our staff.
  • By creating a neighborhood of homes, we encourage staff, residents and family members to treat each other like neighbors.

Our History

While Sonoma House represents an innovative concept in assisted living, the ideas behind it draw on decades of experience. In 1988, founder Jim Stroud was faced with a dilemma. His father suffered a stroke and Jim was unable to find anything other than a traditional nursing facility in his father’s hometown. Shortly after entering the care facility, Jim’s dad began taking tray service in his room. Lacking daily physical activity and wellness programming, he lost the will to live and his health rapidly declined.

That experience led Jim into the vanguard of what is today known as assisted living—a radical concept at the time which combined congregate care with skilled medical service. With his industry partners, Jim began to reimagine and rebuild the elder care industry. The company he cofounded, Capital Senior Living, now operates more than 125 assisted living communities serving some 16,500 residents across the nation.

In 2011, Jim and his team began envisioning a new model for assisted living based on research and a conviction that seniors are measurably happier and healthier when placed in intimately scaled care environments. A “small house” design would accommodate seniors in residences designed to be as home-like as possible, with caregivers living, eating and socializing with residents just as they would their own family members. Opened in 2013, Sonoma House sets the standard for person-centered care, continuing the revolution Jim helped launch over 30 years ago.

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